Discovering Balneo Anew – The Story of Our Transformation
Every change begins with reflection. When we decided to refresh the image of Balneo, we realized that this was not only an opportunity to give our brand a modern look, but also to strengthen our values and vision in what we offer you – our customers. This is the story of how a brand that has always focused on quality, modernity, and caring for the needs of its customers evolves.
For years, Balneo has built its position as a brand that combines technology, elegance, and unparalleled quality. However, the dynamically changing world, increasingly demanding customers, and our own need for improvement made us ask ourselves: Does our image fully reflect who we are and where we are headed?
The answer was clear – our products are modern, innovative, and designed with the future in mind, but our branding no longer fully reflected this. We realized that this was the perfect time to take a step forward and create an image that truly represents the essence of Balneo: elegance, quality, and technological advancement.
At the beginning of this process, we reminded ourselves of our vision and mission, which have always been our compass.
Balneo's Vision:
We create a space where modernity and elegance meet with care for the comfort and quality of life of our customers. We want every person using our products to feel harmony, comfort, and trust in a brand that always embraces innovation.
Balneo's Mission:
We proudly deliver products that combine functionality with aesthetics. With attention to the smallest detail and the highest standards of quality, we help our customers achieve balance between daily challenges and moments of relaxation, all at affordable prices.
The new visual identity was designed not only to reflect these values but also to strengthen them. We wanted everyone who looks at Balneo to know that they are dealing with a brand that truly understands their needs.
“Rebranding Balneo is more than just a visual change – it's a bold step into the future. We want our values, such as modernity, quality, and elegance, to be visible in every aspect of our business. It’s a great joy for us to share with you the result of this transformation.”
– Paweł Witak, CEO Balneo
Rebranding is not just about changing a logo – it's a comprehensive process that requires in-depth analysis, creativity, and courage. We started by assembling a team that, with passion and dedication, began working on the new face of the brand. It was a journey full of questions and challenges:
We wanted the new image to radiate modernity, elegance, and quality – exactly like our products.
Every element of the new branding was thoughtfully considered, from color shades to logo lines and website layout. We opted for a minimalist aesthetic that emphasizes professionalism and attention to detail.
We wanted the new Balneo not to sever ties with its roots. Therefore, in every decision, we tried to find a balance between what is new and what is close to the hearts of our customers.
“The rebranding process was a unique journey, during which we had the opportunity to look at the company's roots and answer the question of how we can better reflect our customers' needs. The new logo, website, and visual identity are the result of attention to detail and the collaboration of the whole team. I am proud of what we have achieved.”
– Patrycja Welew, Head of Marketing Balneo
1. Logo
Our new logo is a symbol of harmony and precision. The simple lines and modern font reflect our commitment to quality and attention to detail.
2. Color Scheme
We chose shades associated with elegance and calm – muted colors that build trust and a sense of luxury.
3. Website
Our new website combines intuitiveness with modern design. We want every visit to be a pleasure and an inspiration.
4. Visual Communication
Every material – from graphics to packaging – was designed in the spirit of consistency and professionalism. All to ensure our brand is recognizable and valued at every stage of contact.
“Working on the new visual identity was not only a challenge but also a huge inspiration. We wanted every element of the new Balneo – from colors to logo details – to reflect the spirit of our brand. It’s an incredible feeling to see our ideas take shape and reach our customers.”
– Agnieszka Warmuz, Graphic Designer Balneo
Rebranding is more than just a visual change – it’s also new opportunities for our clients. Along with refreshing the brand, we introduced the Balneo Club, a partnership program that allows our clients to enjoy exceptional benefits.
1. Register for the partner program.
2. Receive your unique discount code.
3. Share the code with friends, family, or your community.
4. Earn commissions for every order made with your code.
It’s a flexible, convenient way to work with a brand that values quality and community building.
Rebranding is a tribute to our clients. You inspire us to act, improve, and constantly evolve. Thanks to your feedback and trust, we dared to make this transformation and proudly present the new face of Balneo.
We invite you to discover the new Balneo and join the Balneo Club to enjoy even more benefits that our brand offers.